According to White, UFC loses money with UFC on FOX 1 broadcast
“It’s an investment in the company. In no way, shape or form do we come anywhere close to making our money back. You don’t go on free television and make your money. That’s just not how it works. We’re going to get smashed on this fight, but it’s an investment in the future of the business… Our goal has always been to bring big, free fights back to network television. Now that we have a network deal, we’re looking at it as, obviously we’re going to take a hit on the pay-per-view side for a big fight like this, but we’re thinking long-term for the future of the sport and making the sport bigger. That’s why we’re going to do it, and continue to do it.”
In a recent piece on mmafighting.com they have quoted UFC president, Dana White discussing that the UFC will actually lose money on this weekend’s UFC on Fox broadcast.
Forecasting what they heavyweight title match would do on pay-per-view and subtracting their planned revenue from this weekend’s event the suggested loss is somewhere around the 18 million dollar mark.
That’s a lot of bread, but if you ask Dana White, it’s an investment in the brand and a small price to pay for the increased exposure and growth of the sport.