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Tuesday, 01/21/2014, 06:00 am

Abu Dhabi Media lands three-year broadcast deal with UFC

The global reach of the UFC is continuing in a big way.

In what has been called a “prominent achievement,” Abu Dhabi Media has secured the rights to broadcast UFC event in the Mena (Middle East/North Africa) region for the next three years.

The UFC already has programming in more than 150 countries and in 22 languages and Abu Dhabi is considered the regional home of MMA, having hosted events in the past, including UFC 112.

“Abu Dhabi sports channels will bring wide-spread UFC coverage to North Africa, as well as exclusive coverage to all countries in the Middle East; broadcasting across ADM’s free-to-air sports channels and encrypted platform. Coverage will also broadcast across Abu Dhabi TV Network’s online and mobile sites and through regional IPTV networks,” Saif Ghobash, the acting chief executive of Abu Dhabi Media,said

Abu Dhabi sports will broadcast recorded and promotional pieces, such as Fighter Profile, a behind-the-scenes looks at competitors, and Countdown, Road to the Octagon and weigh-ins.

“This agreement will deliver brand exposure on a massive scale for UFC and will pave the way for increased UFC programming in the region, allowing more and more fans to engage and connect through a television partner that is committed to help grow the sport significantly,” Gary Cook, a UFC official said.

Source: The National

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