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Saturday, 07/13/2013, 01:05 pm

Promotional President Shannon Knapp Discusses Decision to Air Tonight’s Invicta 6 Event on PPV

By JAKE CHASTAIN

| Tonight, fight fans around the world will have a chance to witness history as the Invicta 6 event takes place in Kansas City and airs on PPV. This is the first time an all-female fight card will be aired on PPV and the headlining bout will feature the inaugural featherweight title fight between Marloes Coenen and Cris Cyborg Santos.

This is an extremely anticipated fight card and Invicta President Shannon Knapp knows that this was the right time to make the shift to PPV, even though the decision was not an easy one to make. Here are some of the highlights from her interview with MMA Fighting as she discussed her decision to move the fight card to PPV and what factors played into her decision:

“We’ve had so much growth, we’ve exploded, but I also know that I worked for companies that overemployed and at the end of time, they weren’t successful. We always have to be very budget conscious.”

“This is our biggest card. I always struggled with going to pay-per-view. It took a while for me to make my mind up about a televised pay-per-view. My mind has always been that you never go to pay-per-view until you really build things up. It took a while to break this mindset. We got a good enough (financial) deal. This wasn’t costing me any more than the last show. I was already buying satellite time. It’s just providing more options for the fans to watch it, and hope it will lead to more opportunities for the athletes and for sponsorships. It’s a big step for me. I had it so stuck in my head after all these years that you never go to pay-per-view until you’ve really elevated the brand, but I think it’s a good move. We have nothing to lose. We’re just going to get new viewers.”

“If everybody else is like me, I just purchased the UFC show last week. We’re being conscious about the economy. We wanted to make sure as many fans as possible have the opportunity to see it. If we were driving the price up, we’re cutting off some fans. This was a good fair price, a manageable price for fans. But I’m not selling my athletes short. I think they’re worth a lot more. But coming off a weekend pay-per-view, I just want to make it a fan-friendly price.”

“The one thing I can always depend on is with my athletes, there is no playing it safe. They’re there to battle. They’ve all been fighting just for the opportunity to get in the cage. They take it very serious. It’s a huge card. It’s history, the first all-female MMA pay-per-view. Sometimes I feel bad because they’re carrying a lot of weight on their shoulders. They will all be judged. They are the pioneers, each and every one of them on the show.”

Invicta 6 goes down tonight on PPV and will stream online at the Invicta website. The card is loaded with amazingly talented female fighters and will feature several bouts with heavy implications on the title picture in many of the weight classes. This card should be a remarkable display of the talent and excitement forthe fans and Invicta 6 should be a prime example of how far the sport of WMMA has come in such a short time and how much potential it holds for the near future.

For more information regarding how to order Invicta 6 tonight (July 13th) on PPV click here and for all the updates and results from the fight card be sure to stay glued to BJPenn.com

-Jake Chastain

@jchastain45

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