2 Million Viewers Watched Last Sundays “UFC Primetime: Velasquez vs. Dos Santos”
The UFC and FOX TV strategically put up the “UFC Primetime” special this past Sunday and wrapped it around the traditional FOX football schedule in hopes to draw in a portion of the 17million viewers who tune in on Sundays to watch their favorite NFL teams go head to head.
In what can be deemed as minor success, the one-hour special drew in a 1.3 household rating and averaged two million viewers. While this is a far cry from the figures that NFL Sunday’s do, the special did will in demographics not often picked up by UFC programming.
Depending on the market, the UFC’s “Primetime” special either preceded or followed NFL games in most of the major markets that FOX delivers games to.
The one hour special featured UFC heavyweight champion Cain Velasquez as he prepares for his upcoming bout with challenger, Junior Dos Santos on Nov. 12. The show reached a new audience and gave insight to both the personal and professional lives of the fighters who will take center stage for the first time ever on a major network station.
FOX is available to approximately 115 million homes. In comparison, the UFC’s former home for television content is available in 100 million homes. UFC programming on Spike has averaged 1.9 million viewers this year, which brings the promotions premier on FOX slightly above the UFC’s average audience. But typical countdown shows rarely bring in more than one million viewers.
UFC on Fox 1 is set to take place from the Honda Center in Anaheim, California on November 12. Headlined by a heavyweight title fight between champion, Cain Velasquez and contender, Junior Dos Santos the event marks the first UFC event on the network and the start of a 7-year broadcast deal between the two sports powerhouses.
*Click here for the latest UFC on Fox 1 coverage provided by BJPENN.COM
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I may be looking forward to this fight but it is so stupid not to have any other fight on the card! How are you going to have a main event without a Co-main event? Also, Dana is giving new UFC viewers too much credit. If this was my first UFC bout I might think all UFC events are like this. What the hell are they thinking?
I agree man – a couple of more fights or at least one more would have made better sense. Oh well, at least the one that they do have is going to be ****in epic!
I’m assuming there is going to be a UFC history lesson before the Cain vs JDS fight.
This event is a “teaser” .. the deal with FOX starts January!! and there is a full card… u just gotta watch the prelims and co-main event online…
I am just saying for a teaser, it’s a hassle for what their hoping is a new broader audience than Spike to go on the internet and watch the Co-main and prelims. This is a bad business decision based on that and we don’t know how many rounds the title bout will go. Hardcore fans will watch the internet fights but what about the football crowd/new viewers to MMA?
I completely agree.